Beef

Brazilian supermarket giant Pão de Açúcar stops buying deforestation beef

Posted by Richardg — 1 April 2016 at 12:09pm - Comments
All rights reserved. Credit: Ze Gabriel
Activists in Sao Paulo put stickers on beef saying 'do you know where your beef comes from?'

Great news: Pão de Açúcar – one of Brazil’s major supermarket chains – has finally agreed to stop stocking beef linked to forest destruction. It's a huge victory for Brazilian consumers, who joined Greenpeace's campaign in their thousands - but it's also big deal for the planet. Here's why.

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