Cattle

Brazilian supermarket giant Pão de Açúcar stops buying deforestation beef

Posted by Richardg — 1 April 2016 at 12:09pm - Comments
All rights reserved. Credit: Ze Gabriel
Activists in Sao Paulo put stickers on beef saying 'do you know where your beef comes from?'

Great news: Pão de Açúcar – one of Brazil’s major supermarket chains – has finally agreed to stop stocking beef linked to forest destruction. It's a huge victory for Brazilian consumers, who joined Greenpeace's campaign in their thousands - but it's also big deal for the planet. Here's why.

Brazil’s biggest slaughterhouses are cleaning up their meat supply. Others must follow suit.

Posted by Richardg — 2 April 2014 at 12:34pm - Comments
All rights reserved. Credit: Funari/Lineair/Greenpeace
Cattle ranching in the Amazon

Yesterday the three largest slaughterhouses in Brazil – JBS, Marfrig and Minerva – published an update on their progress to ensure that the meat they produce isn’t threatening the Amazon. It is another important milestone towards ending deforestation.

Brazilian slaughterhouses take one more step in the right direction

Posted by Richardg — 18 December 2013 at 12:07pm - Comments

The three biggest slaughterhouses in Brazil have taken one more step towards ending the cattle sector's involvement in deforestation in the Amazon - and with deforestation on the rise, that can't come soon enough.

VIDEO: These boots are made for walking (just not all over the Amazon)

Posted by jamie — 28 October 2011 at 5:50pm - Comments

Remember the photoshoot we staged outside a fashion industry event in Italy? The one reminding companies that make and use leather that the Amazon is not for walking over? Here's a great little video which I neglected to post last week, showing our models strutting their stuff for the rainforest.

Giving deforestation the boot at Italian shoe fair

Posted by jamie — 19 October 2011 at 12:00am - Comments

Italian fashion: stylish and sophisticated, but unfortunately may be linked to the destruction of the Amazon rainforest. As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian shoe leather comes from areas of cleared rainforest. So a team of Greenpeace activists have set up an alternative photoshoot today outside a major industry event in Italy to remind the world's shoe and leather companies that we can't walk all over the Amazon.

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