Book Campaign

A group of Europen writers have arrived at our Forest Rescue Station, situated 300 kilometres norh of the Arctic Circle in northern Finland, to see for themselves the effect of relentless logging on the last Sàmi reindeer forests. The Sàmi are indigenous reindeer herders who rely on Lapland's remaining old-growth forests to provide vital food for their herds during the cold winter months. The reindeer forests have been reduced piece by piece by the government's own logging company, Metsähallitus, which carries out most of the logging in Lapland.

Hedwig the owl visited JK Rowling's UK publisher Bloomsbury today on behalf of the Greenpeace Book Campaign. He asked them to print Harry's latest adventure, 'Harry Potter and the Half Blood Prince', which is due out this summer, on ancient forest friendly paper.

By taking such a step Bloomsbury would be helping to protect some of the world's last ancient forests and the muggle creatures that depend on them.

When the Markets Initiative started, Canada's publishing houses were largely sourcing virgin wood pulp from Canadian forests, with a high percentage from ancient forests. No publishers were consistently printing on recycled paper, no printers stocked ancient forest friendly (recycled/FSC certified) papers, and no such paper was being produced as a standard book sheet.