Yesterday we witnessed two tug boats towing a big iceberg near the Stena Forth drilling ship. They do this to move them out of the way of their drilling operation. They call it "ice management". We call it "insanity". Last night we realised we had a chance to project messages onto this iceberg so we asked people on Twitter and Facebook to suggest new slogans for Cairn Energy. Within two hours we had 500 suggestions and picked two to go alongside the Cairn logo on the iceberg. "We just don't care" suggested by Frank Plonka on Facebook and "Defining Stupid" suggested by Matthew Higginson.