Kleenex

What's inside your box of Kleenex?

Posted by jamie — 27 April 2009 at 4:46pm - Comments

This new video has just been produced by our colleagues on the other side of the pond as a reminder that Kimberly-Clark, the makers of Kleenex, are still ravaging forests in North America to produce their tissues.

Article tagged as: boreal forests, Cottenelle, forests, kimberly-clark, kleenex, recycled paper, Scott

Wall-E + Kleenex = Iron-E

Posted by jamie — 22 August 2008 at 2:33pm - Comments

I haven't seen Wall-E yet (Joss tells me it's very good) but it sounds like a cross between Happy Feet and Silent Running - cute creatures and incredible animation bundled up with an environmental message. Now while the intentions of the film makers may have been to push the notion of a cleaner, greener world, the companies sitting between us and them seem to have other ideas and Wall-E is being used to sell all manner of less-than-green products.

In the US, one of these is Kleenex which currently has the little robot appearing on its boxes. As Kimberly-Clark, the company that makes Kleenex, is clearcutting forests to make it, Greenpeace USA thought this was a little odd. In fact, they thought it was the height of iron-e. So, with the help of political cartoonist Mark Fiore, they produced this spoof video.

Article tagged as: forests, kimberly-clark, kleenex, videos, wall-e

Let it out for forest destruction

Posted by jamie — 27 March 2007 at 5:57pm - Comments

It's an absolute gift when companies who are being less than kind to the environment have an advertising campaign that, with a few tweaks, can be subverted to expose their dodgy deeds. Such a treat came in the form of the Kleenex 'Let It Out' adverts that have been showing in various countries (here's an example for those who haven't seen it) and the guys in the US and Canada running the Kleercut campaign jumped on it.

Article tagged as: forests, kimberly-clark, kleenex, kleercut, let it out, new york, USA, videos

Kimberly-Clark and Kleenex - wiping away the world's ancient forests

Posted by admin — 1 November 2005 at 9:00am - Comments

This forest has been clearcut to produce Kimberly Clark toilet and tissue paper products even though recycled alternatives exist

Kleenex, one of the most well known brands of tissue products in the world, is helping to destroy the world's remaining ancient forests.

Article tagged as: canada, destructive logging, kimberly-clark, kleenex, kleercut, USA
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