Why are car companies hiding their progress? Photo: drinksmachine
It's not often you see car companies trying to hide their green achievements. We're more used to seeing them worn boastfully on the outside. The way Superman wears his underpants.
So why would they hide them now?
The Corporate Social Responsibility guys must be choking on their almond croissants. Today's news is something they want to shout about: fast, tangible progress on vehicle efficiency technology that reduces emissions. Greener cars, greener company. This time they don't have to make it up. But they're being hushed up by the lobbyists in the boardroom, who know that talking about these gains is going to counter their main argument with politicians: that their companies can't comply with proposed CO2 targets in time.
