Last edited 24 July 2007 at 11:39am
As the largest remaining rainforest on the globe, the Amazon rainforest is one of the most diverse ecosystems in the world. It is vast, stretching across 7.8 million km2, 5 per cent of the Earth's surface and several South American countries. However, over 60 per cent lies within Brazil's borders, and it's here that we're focusing our efforts to protect this rainforest.
Posted by jamie — 26 March 2007 at 8:00am
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In the heart of the Amazon rainforest a huge soya processing factory and port owned by the giant US company Cargill has just been closed down by the Brazilian Environmental Agency (IBAMA).
Posted by jamie — 30 November 2006 at 6:39pm
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Last edited 14 November 2006 at 3:08pm
As an international organisation, we can campaign to protect forests in two key ways. Firstly, we take action by investigating the scene of the crime in places like Indonesia and the Amazon, where destructive and illegal logging is taking place. Secondly, by exposing those responsible for destruction, we take action in consumer countries like the UK that are creating a demand for cheap wood and agricultural products.
Posted by jamie — 7 November 2006 at 7:11pm
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The global campaign to highlight how food companies were complicit in destroying the Amazon rainforest through their use of Amazon-grown soya made headlines around the world and clearly touched the hearts of Radio 4 listeners because we've been nominated for a gong in their Food and Farming Awards.
Most of the categories are turned over to shops and producers who go that extra mile in provide quality grub but we come under the Derek Cooper Special Award for, and I quote, "their work raising awareness of the ethical and environmental dimensions of food production, in particular their soya campaign". It was a public vote that got us into the nominations but it's the steely minds of the judging panel that will make the final decision, and with distinguished competition in the form of the Caroline Walker Trust and the Rt Hon Michael Meacher MP, it'll be tough. Tune in Sunday 26 November to see if we win.
Posted by admin — 26 September 2006 at 8:00am
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Posted by admin — 4 September 2006 at 8:00am
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In tropical latitudes, months pass without any rain and in the dry season forests become susceptible to fire. These can occur naturally and would normally not pose a serious problem, but clearing land as a result of logging or to make way for plantations is exacerbating the problem and every year the fires spread faster and further.
Posted by admin — 2 August 2006 at 8:00am
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John Sauven, campaign special projects director for Greenpeace UK, explains how Greenpeace worked with McDonald's to change the food industry's attitude towards Amazon soya.
"Huge chickens invaded fast food stores in London and started to ask customers if they knew they were eating soya from deforested areas of the Amazon. That was in April. The chickens were noisy Greenpeace activists... It took McDonald's only six hours between the first 'homo chickenacius' invasion of its restaurants and the phone call to Greenpeace to discuss the issue. Why? Because fast-food consumers started to be choked with McNuggets and McChickens. Ethical consumption's appeal is increasing."
Last edited 25 July 2006 at 8:00am
A Greenpeace campaigner examines a soya field carved out of the Amazon rainforest
Article tagged as: ADM, agriculture, amaggi, amazon, ASDA, brazil, bungee, cargill, dreyfus, forests, marks & spencer
Posted by admin — 25 July 2006 at 8:00am
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In an historic deal that has impacts far beyond the golden arches and into the global agricultural market, McDonald's is now the leading company in the campaign to halt deforestation for the expansion of soya farming in the Amazon.
