sinar mas

The Sinar Mas influence map by Salter Baxter

Is it a tube map for spiders? A diagram of the galactic core? No, it's an analysis of our ongoing Sinar Mas campaign, specifically the way it has evolved online.

Communication consultants Salter Baxter have tracked how our campaigns on Nestlé, HSBC, Burger King and their connections to Sinar Mas have been discussed on the web, how those conversations have interacted and what impact they've had on the campaign itself.

Scientists are objecting to claims made by industry lobby groups, including the amount of carbon stored in plantations compared to rainforests © Greenpeace/Behring-Chisholm

Big oil companies are not the only ones to engage in a spot of sneaky zeitgeist manipulation. The palm oil, paper and timber companies of South East Asia are also dabbling in these dark arts with various front organisations softly massaging public and political opinion.

Both Sinar Mas and Rimbunan Hijau - a Malaysian agribusiness giant - have strong links to Alan Oxley, who runs two groups, the World Growth Institute (WGI) thinktank and consultants ITS Global, both of which have been lobbying hard on behalf of their corporate benefactors.

Deforestation continues in Indonesia, as this image taken on 16 October of an area cleared for an Asia Pulp & Paper (APP) plantation shows (c) Sutton-Hibbert/Greenpeace

Being a part of a Greenpeace ship tour is never boring. Generally, you expect the unexpected, and then you're surprised. But even by ship tour standards, the Rainbow Warrior's recent 'tour' of Indonesia was an interesting one.

It started with high hopes that our peaceful campaigning ship would be able to support the Indonesian president's stated aims of ending deforestation in Indonesia. It ended with the Rainbow Warrior being denied vital supplies and being ordered - and escorted - out of Indonesian waters and well into international waters by two navy vessels, in breach of international maritime law.

It seems that Sinar Mas hasn’t learnt from last month’s mistakes and is labouring on with a strategy of hiring auditors to distract attention from their ongoing involvement in forest and peatland destruction.

This week Sinar Mas's pulp and paper arm – Asia Pulp and Paper - released a new 'independent audit' that purports to prove that Greenpeace investigations are wrong and our evidence of forest destruction unfounded. The people behind the audit are, shall we say, a little less independent than they claim. Alan Oxley and his consultancy International Trade Strategies Global (ITS) are an Australian outfit who have a track record of working for companies engaged in unsustainable business practices - including logging companies.

At last, the Roundtable of Sustainable Palm Oil (RSPO) is threatening action following the release last month of the independent audit commissioned by Sinar Mas, which showed that the company had been breaking Indonesian law and RSPO rules.

The independent audit which Sinar Mas thought would absolve it of deforestation, peatland clearance and law-breaking is now exploding in front of its face like a firework in a munitions factory.

Greenpeace campaigners and supporters in the US have been demanding that Burger King drops Sinar Mas as a supplier until the group commits to ending deforestation and yesterday it did just that, announcing that "the report has raised valid concerns about some of the sustainability practices of Sinar Mas' palm oil production and its impact on the rainforest".

More of Sinar Mas's handiwork, this time in an area known to support endangered Sumatran tigers 

There's been a not insignificant amount of fallout from the implosion of Sinar Mas's audit last week. You'll remember that the independent auditors demanded public clarification on some statements made by Sinar Mas about the results of said audit which were not, in fact, supported by the audit itself.

First of all (and this might be a complete coincidence), shares for Golden Agri Resources (Gar) - one of the Sinar Mas group's palm oil producers - fell by over 6 per cent between 19 and 23 August. PT Smart, another palm oil arm, dropped by nearly 3 per cent.

Shooting yourself in the foot. Getting egg all over your face. These and many more idioms apply to the Sinar Mas group which, following the release of its audit last week, has seen its executives "misreporting" the audit's findings.

Despite what company bigwigs have been saying, the audit doesn't clear Sinar Mas of operating irresponsibly or outside Indonesian law, leading to the embarrassing retraction of several claims made publicly which the audit doesn't in fact support. Worse, Sinar Mas has been telling these fibs not just to journalists, but to its shareholders, the Indonesian government and the stock exchange.