Is it a tube map for spiders? A diagram of the galactic core? No, it's an analysis of our ongoing Sinar Mas campaign, specifically the way it has evolved online.
Communication consultants Salter Baxter have tracked how our campaigns on Nestlé, HSBC, Burger King and their connections to Sinar Mas have been discussed on the web, how those conversations have interacted and what impact they've had on the campaign itself.