Cheap seafood costs too much in human suffering

Posted by Willie — 14 December 2015 at 1:09pm - Comments
All rights reserved. Credit: Dita Alangkara/Associated Press
Children and teenagers sit together to be registered by officials during a raid on a shrimp shed in Samut Sakhon, Thailand.

About 8 years ago, I had the joy of doing a live news interview from a fish processing factory in Grimsby. Being in a fish processing factory in Grimsby was fine, it was wearing a hair net on national TV that wasn’t.

The story being discussed was seafood brand Young’s decision to ship UK-caught shrimp all the way to Thailand and back, a move that was ‘better’ in terms of CO2 emissions, and cheaper for consumers.

But what price do we pay for cheap seafood?

VW film competition: classic Greenpeace films - Nestle

Posted by Richardg — 19 August 2011 at 11:15am - Comments

Picture the scene: you're revving up to enter our Volkswagen film competition, to expose its dirty lobbying against strong climate change laws. But you need some inspiration to get the creative juices flowing. So how about reviewing some of our classic films for campaigns gone by?

After last week's ancient forests epic, we’re sticking with the forests theme with Give The Orang-utan A Break.

Man chews orang-utan finger, wins short film award

Posted by jamie — 22 November 2010 at 5:24pm - Comments

Some great news to start the week - the spoof KitKat video we made to protest Nestlé's use of palm oil has won an award. Our German colleagues entered it into the viral video strand of the 26th Berlin International Short Film Festival, and it scooped Best Viral! Thanks to everyone who watched, shared and took action off the back of this video - its success is down to you.

Nestlé has, of course, since taken steps to divest its supply chain of palm oil and paper products from Sinar Mas and so has joined the growing ranks of companies who refuse to do business with a group which is wantonly destroying Indonesia's rainforests.

So while the message of this video is no longer applicable, we're still chuffed to have won the award. And it was damn good fun to make.

How our Nestle campaign travelled around the web

Posted by jamie — 28 October 2010 at 2:20pm - Comments

Sinar Mas influence map

The Sinar Mas influence map by Salter Baxter

Is it a tube map for spiders? A diagram of the galactic core? No, it's an analysis of our ongoing Sinar Mas campaign, specifically the way it has evolved online.

Communication consultants Salter Baxter have tracked how our campaigns on Nestlé, HSBC, Burger King and their connections to Sinar Mas have been discussed on the web, how those conversations have interacted and what impact they've had on the campaign itself.

What happened after you left that comment on Nestlé's Facebook page?

Posted by jamie — 10 August 2010 at 10:09am - Comments

Laura from our international office updates on what's been going on since Nestlé's Facebook page went into meltdown.

"Social media: as you can see, we're learning as we go. Thanks for the comments." On 19 March, that was the status message on Nestlé's Facebook fan page - which had already been under siege for three days. The message didn't stay up there for long but it was obviously in recognition of the page administrator's poor handling of the comments and criticisms that had been streaming in since the launch of our KitKat ad spoof.

Those of us following social media/marketing blogs know what happened to Nestlé's online reputation - it quickly became synonomous with words like: "disaster", "kitkatastrophe", "nightmare", "meltdown" and so on. But what did all of those Facebook comments do for Indonesia's rainforests?

HSBC forest policy has loopholes you could drive a bulldozer through

Posted by jamie — 19 May 2010 at 12:04pm - Comments

Given we've turned our sights away from Nestle towards HSBC, a few more details might be in order about why we've gone from chocolatey giant to banking colossus as the next stage in our campaign to stop Indonesia's rainforests being replaced with palm oil and paper plantations. It's a lateral step but then our intent has always been to tackle the palm oil industry at every level, from production to consumption and all points in between.

Success! You made Nestlé drop dodgy palm oil! Now let's bank it with HSBC

Posted by jamie — 17 May 2010 at 10:28am - Comments
Nestle won! HSCB next!
All rights reserved. Credit: Greenpeace

You'll never guess what. Nestlé has only gone and agreed to our campaign demands! And you've made this possible. We really, seriously could not have done it without you. Now we need to move straight on to the next big player in the palm oil industry - banking giant HSBC.

Get your message to Nestlé in the papers

Posted by jamie — 5 May 2010 at 4:30pm - Comments
Why is there a finger in my Kit-Kat?
All rights reserved. Credit: Greenpeace / John Novis
Kit-Kats use palm oil from Indonesian plantations - threatening orangutan habitats

Okay, so Nestlé has received tens of thousands of emails, not to mention hundreds (maybe even thousands) of phone calls about the palm oil in its products, but we're still not seeing much in the way of affirmative action. So how about putting a huge advert in a major international newspaper to remind the executives that we're still expecting to see some major announcements very soon?

Nestlé: mind the reality gap

Posted by jamie — 15 April 2010 at 6:54pm - Comments

Nestlé's AGM has broken up and, while shareholders feasted on cup-a-soups and instant noodles (I kid you not), I spoke to Ian and Pat, two of our campaigners who spent all afternoon in the meeting.

According to Ian, the moment our banners popped down was perfectly timed. Nestlé's chair, Peter Brabeck-Letmathe, was explaining how well the company had performed over the last fiscal year when noises were heard up in the roof and leaflets began raining down, not at all unlike a shower of cash. The shrieks from those of a nervous disposition as the two banners were unfurled only added to the excitement.

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