Nestle

Picture the scene: you're revving up to enter our Volkswagen film competition, to expose its dirty lobbying against strong climate change laws. But you need some inspiration to get the creative juices flowing. So how about reviewing some of our classic films for campaigns gone by?

After last week's ancient forests epic, we’re sticking with the forests theme with Give The Orang-utan A Break.

Some great news to start the week - the spoof KitKat video we made to protest Nestlé's use of palm oil has won an award. Our German colleagues entered it into the viral video strand of the 26th Berlin International Short Film Festival, and it scooped Best Viral! Thanks to everyone who watched, shared and took action off the back of this video - its success is down to you.

Nestlé has, of course, since taken steps to divest its supply chain of palm oil and paper products from Sinar Mas and so has joined the growing ranks of companies who refuse to do business with a group which is wantonly destroying Indonesia's rainforests.

So while the message of this video is no longer applicable, we're still chuffed to have won the award. And it was damn good fun to make.

Laura from our international office updates on what's been going on since Nestlé's Facebook page went into meltdown.

"Social media: as you can see, we're learning as we go. Thanks for the comments." On 19 March, that was the status message on Nestlé's Facebook fan page - which had already been under siege for three days. The message didn't stay up there for long but it was obviously in recognition of the page administrator's poor handling of the comments and criticisms that had been streaming in since the launch of our KitKat ad spoof.

Those of us following social media/marketing blogs know what happened to Nestlé's online reputation - it quickly became synonomous with words like: "disaster", "kitkatastrophe", "nightmare", "meltdown" and so on. But what did all of those Facebook comments do for Indonesia's rainforests?

You'll never guess what. Nestlé has only gone and agreed to our campaign demands! And you've made this possible. We really, seriously could not have done it without you. Now we need to move straight on to the next big player in the palm oil industry - banking giant HSBC.