successes

You did it! Today John West, the last of the major UK players to resist a shift to sustainable tuna, finally committed to change their tuna. After more than 51,000 emails, a lot of negotiation, some interesting stickering initiatives, and becoming utterly isolated amongst the UK industry, John West have changed their policies.

Brilliant news! Morrisons has announced a new policy on tinned tuna, committing to stop sourcing fish caught via destructive fishing methods: this means that now all major UK supermarkets have now changed their policy towards being more sustainable. This leaves John West as the last major supplier left that still needs to change its tuna.

It's with enormous pleasure that I can reveal that Princes has (finally) got the message that bycatch is killing the oceans and has announced that it will clean up its tinned tuna.

Update, 9 March 2011: both Princes and Asda have committed to removing tuna caught using fish aggregating devices in combination with purse seine nets from their supply chains by 2014. Read more >>

Having got wind of our new tinned tuna league table (see below) and the fact that it was going to come last, Tesco has done a spectacular u-turn. After being the subject of a Greenpeace investigation, it has radically improved its policy on the fishing methods it will permit for its own-brand tuna.