Princes

The hubbub has now died down since we announced that John West’s shift completed a clean sweep of change among major players in the UK tuna market. And it’s been a week since Hugh Fearnley-Whittingstall’s Fish Fight: The Battle Continues reinforced this message, making people think about how we use and need to protect the extraordinary resources of the waters that dominate this globe.

Now I'm back in the office and finally warmed up after yesterday's trip to visit Princes in Liverpool, I've been able to browse through some of the slogan suggestions which have been sent in. There are some absolute crackers in the 1,000-plus ideas we've received.

Update, 9 March 2011: both Princes and Asda have committed to removing tuna caught using fish aggregating devices in combination with purse seine nets from their supply chains by 2014. Read more >>

By the time you read this, I'll be at the head office of Princes in Liverpool where a frenzy of sharks is demanding an end (a fin-ish?) to the dreadful fishing methods that kill other marine species like sharks, rays and even turtles which Princes relies on for its tinned tuna.