tuna

You did it! Princes will indeed change their tuna, and so will Asda

Posted by jamie — 9 March 2011 at 12:48pm - Comments

It's with enormous pleasure that I can reveal that Princes has (finally) got the message that bycatch is killing the oceans and has announced that it will clean up its tinned tuna.

Last edited 1 January 1970 at 1:00am
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Skipjack tuna is cheap and plentiful... or is it?

Posted by jamie — 1 March 2011 at 11:41am - Comments
Tuna and bycatch caught in the east Pacific
All rights reserved. Credit: Alex Hofford/Greenpeace
Tuna and bycatch caught in the east Pacific

Of all the tuna species, skipjack is seen as the most plentiful and the most sustainable. The speed with which it reproduces and matures has meant stocks are more resilient to our industrial fishing fleets than its bluefin and bigeye cousins, and has guaranteed its place in the sandwiches and baked potatoes of the nation. Or at least, that has been the case until now.

Princes tuna: 'the tin full of sin'

Posted by jamie — 22 February 2011 at 5:40pm - Comments
Nice PR? Princes tinned tuna rebranded
All rights reserved. Credit: Alex Hofford/Greenpeace/B Darvill

Now I'm back in the office and finally warmed up after yesterday's trip to visit Princes in Liverpool, I've been able to browse through some of the slogan suggestions which have been sent in. There are some absolute crackers in the 1,000-plus ideas we've received.

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