cattle

Great news: Pão de Açúcar – one of Brazil’s major supermarket chains – has finally agreed to stop stocking beef linked to forest destruction. It's a huge victory for Brazilian consumers, who joined Greenpeace's campaign in their thousands - but it's also big deal for the planet. Here's why.

Yesterday the three largest slaughterhouses in Brazil – JBS, Marfrig and Minerva – published an update on their progress to ensure that the meat they produce isn’t threatening the Amazon. It is another important milestone towards ending deforestation.

The three biggest slaughterhouses in Brazil have taken one more step towards ending the cattle sector's involvement in deforestation in the Amazon - and with deforestation on the rise, that can't come soon enough.

Remember the photoshoot we staged outside a fashion industry event in Italy? The one reminding companies that make and use leather that the Amazon is not for walking over? Here's a great little video which I neglected to post last week, showing our models strutting their stuff for the rainforest.

Italian fashion: stylish and sophisticated, but unfortunately may be linked to the destruction of the Amazon rainforest. As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian shoe leather comes from areas of cleared rainforest. So a team of Greenpeace activists have set up an alternative photoshoot today outside a major industry event in Italy to remind the world's shoe and leather companies that we can't walk all over the Amazon.