volkswagen

Another bit of fun from the Brussels motor show today: an award presented by Lord Vader himself for jeopordising the future of our planet.

Together with a squad of stormtroopers, Darth Vader interrupted a speech given by Ivan Hodac, general secretary of the car industry lobbying body Acea. The dark lord presented Hodac with a gong for his achievements in blocking propressive car efficiency legislation in Europe.

Listen to Darth Vader's speech below and tremble with fear.

After ignoring well over 1,000 comments on its Facebook pages, Volkswagen has found a new tactic: deleting them.

What I love about social media is that you can’t fake it.

For all the hundreds of millions of dollars companies like Volkswagen pump into their advertising machines (for VW it’s a cool £1.5bn every year) they can’t crack social media. And that’s down to one simple reason: they fear honesty. 

It's the end of the road for one of our campaign legends: Brian.

Only six months ago, Brian was working for the Dark Side - an anonymous Volkswagen employee only concerned with getting through his day job. He took orders from his superiors without questioning them. He did what he was told.

But then – suddenly - everything changed.