deforestation

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'You are just scum': APP staff resort to personal insults about Greenpeace campaigners

Posted by jamie — 18 August 2011 at 12:48pm -
Advert placed by APP subsidiary Solaris in Australian newspapers
All rights reserved. Credit: Solaris
Advert placed by APP subsidiary Solaris in Australian newspapers (via Mumbrella)

One of Asia Pulp and Paper's Australian companies has been caught in an embarrassing PR incident, in which clumsy personal attacks on Greenpeace campaigners and others have been traced back to its staff.

APP rehomes a tiger after cutting down its forest home

Posted by jamie — 2 August 2011 at 11:26am - Comments
Cleared forest in Sumatra, which was once tiger habitat
All rights reserved. Credit: Greenpeace
Cleared forest in Sumatra, in what was once tiger habitat

The news from Indonesia today that Asia Pulp & Paper (APP) has moved a tiger from one part of South Sumatra province to another in order to protect it. This is supposed to prove that company has green stripes. But, as with anything emanating from the APP publicity machine, scratch beneath the surface and you'll find an altogether different tale.

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APP spins yet more greenwash with latest advert

Posted by jamie — 14 July 2011 at 4:59pm - Comments

Oh, this is marvellous. A new commercial for Asia Pulp & Paper (APP) has surfaced which, like their previous efforts, is a lesson in how to make a bad company seem downright satanic. Hats off then to Allyn Media for a beautifully shot, if completely fabricated, video.

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