Posted by jamie — 8 June 2011 at 1:14pm
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The Barbie campaign has been
unwrapped and is rolling around the world. Everyone's waking up to the
fact that, as the Sun so eloquently put it, Barbie kills trees.
100 sq m billboard in Piccadilly Circus launches campaign to get Barbie to drop rainforest destruction links
8 June, 2011
Greenpeace have launched what they hope will be the UK’s largest ever
guerrilla advertising campaign today in Piccadilly Circus, with a 100
square metre ‘billboard’ highlighting Barbie’s links to rainforest
destruction.
Five Greenpeace climbers evaded security and scaled a building at the centre of one of London’s busiest areas early this morning before unveiling the huge billboard-style banner, which has a large picture of Ken, Barbie’s on-off boyfriend, and reads: ‘Barbie, You’re Dumped. Girls That Threaten Furry Animals Make Me Sick.’
The guerrilla tactic follows revelations that the packaging for Barbie, the most famous toy in the world, is produced using pulp from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger.
