Back in 1998, when I opened the Duke of Cambridge, I was acutely aware of the impact the fishing industry was having on marine life. Clearly we needed a policy that was attempting to demonstrate that you could source fish in a way that was sustainable. With guidance from the Marine Conservation Society we created the first fish purchasing policy for restaurants that the MCS was willing to put public approval to.
Offering fish that is supporting an industry that is contributing to environmental stability rather plundering our oceans also happens to be excellent marketing! Lets not be shy about it, marketing good news is crucial, it spreads positive change.
