Italian fashion: stylish and sophisticated, but unfortunately may be linked to the destruction of the Amazon rainforest. As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian shoe leather comes from areas of cleared rainforest. So a team of Greenpeace activists have set up an alternative photoshoot today outside a major industry event in Italy to remind the world's shoe and leather companies that we can't walk all over the Amazon.