Canada's Tar Sands project has been suffering from a bit of a PR problem, what with it being one of the most ludicrous and environmentally catastrophic schemes ever to have occurred to humankind and all.
(If you haven't heard of it yet, the plan is to extract crude oil from bituminous sand and clay in Northern Alberta. To produce one barrel of oil, up to four tonnes of rock and soil - plus the pristine boreal forest on top of it - need to be removed and four barrels of surface and ground water need to be used. The process is so energy intensive that tar sands produce up to five times more greenhouse gases than conventional oil.)