fish meal

Scientific research and conservation need more cash. That’s sadly usually true. It’s especially the case in the Antarctic where research is expensive but absolutely essential given the massive environmental changes happening there.

But although new streams of funding should welcomed for Antarctic research, it’s also important to question where that funding comes from. After all, there’s just a sliver of a chance that some seemingly good PR is actually a mind-bogglingly cynical act of greenwashing.

Greenpeace doesn’t endorse farmed salmon. There you go, that’s it in black and white. Next time you see someone say we do – feel free to forward a link to this blog-post.

I’m writing this to set the record straight after a few instances of producers and retailers (and even the occasional NGO) wilfully misrepresenting us as having supported, endorsed, or given their salmon farming some sort of ‘best practice award’.