Indonesia

'You are just scum': APP staff resort to personal insults about Greenpeace campaigners

Posted by jamie — 18 August 2011 at 12:48pm -
Advert placed by APP subsidiary Solaris in Australian newspapers
All rights reserved. Credit: Solaris
Advert placed by APP subsidiary Solaris in Australian newspapers (via Mumbrella)

One of Asia Pulp and Paper's Australian companies has been caught in an embarrassing PR incident, in which clumsy personal attacks on Greenpeace campaigners and others have been traced back to its staff.

Article tagged as: APP, australia, deforestation, IGA, indonesia, mumbrella, solaris, tigers

APP rehomes a tiger after cutting down its forest home

Posted by jamie — 2 August 2011 at 11:26am - Comments
Cleared forest in Sumatra, which was once tiger habitat
All rights reserved. Credit: Greenpeace
Cleared forest in Sumatra, in what was once tiger habitat

The news from Indonesia today that Asia Pulp & Paper (APP) has moved a tiger from one part of South Sumatra province to another in order to protect it. This is supposed to prove that company has green stripes. But, as with anything emanating from the APP publicity machine, scratch beneath the surface and you'll find an altogether different tale.

Article tagged as: APP, biodiversity, deforestation, indonesia, PEFC, sumatra, Sumatran Tigers

APP spins yet more greenwash with latest advert

Posted by jamie — 14 July 2011 at 4:59pm - Comments

Oh, this is marvellous. A new commercial for Asia Pulp & Paper (APP) has surfaced which, like their previous efforts, is a lesson in how to make a bad company seem downright satanic. Hats off then to Allyn Media for a beautifully shot, if completely fabricated, video.

Article tagged as: allyn media, APP, deforestation, greenwash, indonesia, paper, reforestation

Christmas comes early as Santa disrupts Hasbro's Xmas toy preview

Posted by jamie — 13 July 2011 at 4:47pm - Comments
Santa gives out children's letters complaining about Hasbro's use of toy packagi
All rights reserved. Credit: Felix Clay/Greenpeace
Has Hasbro been naughty or nice?

It's July so the last thing any sane person will be thinking about is Christmas. Not so for those in the toy business because, with only 165 shopping days to go, they're looking ahead to the festive season.

Take Hasbro, for instance. Today, product and marketing managers have been showing off the new lines for Christmas to retailers and journalists and we thought we'd pop along as well.

Article tagged as: APP, deforestation, disney, hasbro, indonesia, lego, mattel, rainforests

Kids pen letters to Ken about Barbie's destructive deforestation

Posted by jamie — 12 July 2011 at 10:16am - Comments

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.

Article tagged as: APP, barbie, deforestation, indonesia, Ken, mattel, rainforests

Call Mattel about Barbie's deforestation habit

Posted by jamie — 4 July 2011 at 5:37pm - Comments

Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.

Article tagged as: APP, barbie, deforestation, indonesia, Ken, mattel, tigers, Toys, videos

Create a new look for Barbie's latest career - rainforest destroyer!

Posted by jamie — 27 June 2011 at 10:37am - Comments
Scary Chainsaw Barbie
All rights reserved. Credit: Greenpeace
Barbie needs a new look to go with her new career

Thanks for all the Barbie reviews posted on Amazon - there were some excellent comments. The moderators have since removed them, but they'll have given Mattel something else to think about. Mattel has created many careers for Barbie over the years - vet, fashion designer, architect - but this latest career move as rainforest destroyer means she needs a whole new look.

Article tagged as: APP, barbie, deforestation, disney, hasbro, indonesia, lego, mattel
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