Rainforests

Yet more proof that Asia Pulp and Paper's green claims don’t stack up

Posted by jamie — 16 February 2012 at 3:04pm - Comments
Deforestation in Sumatra, Indonesia by Sinar Mas supplier PT Arara Abadi
All rights reserved. Credit: Ulet Infansasti/Greenpeace
Deforestation in Sumatra, Indonesia by Sinar Mas supplier PT Arara Abadi

Another blow has been delivered to the credibility of Asia Pulp and Paper (APP), thanks to some excellent work by WWF. In a survey of the certification bodies that APP regularly references to prop up its flimsy claims of sustainability, none of them would support APP's assertions about its environmental performance.

Bad advice at climate talks could increase deforestation and emissions

Posted by sebastianbock — 2 December 2011 at 11:08am - Comments

The big question that currently hangs over climate talks in Durban is whether or not the politicians will agree to sign a legally binding treaty by 2015 with mandatory emissions cuts. But the devil will be in the details, and management consultants pushing bad advice could have a big impact on our climate and rainforests.

APP's sinking reputation forces more companies to jump ship

Posted by jamie — 1 November 2011 at 3:02pm - Comments

There's further bad news for Asia Pulp and Paper (APP) as yet more companies around the world ditch their contracts with the unscrupulous forest-trashing company. Hot on the heels of Mattel and Lego, today Hasbro announced a new paper-buying policy.

Christmas comes early as Santa disrupts Hasbro's Xmas toy preview

Posted by jamie — 13 July 2011 at 4:47pm - Comments
Santa gives out children's letters complaining about Hasbro's use of toy packagi
All rights reserved. Credit: Felix Clay/Greenpeace
Has Hasbro been naughty or nice?

It's July so the last thing any sane person will be thinking about is Christmas. Not so for those in the toy business because, with only 165 shopping days to go, they're looking ahead to the festive season.

Take Hasbro, for instance. Today, product and marketing managers have been showing off the new lines for Christmas to retailers and journalists and we thought we'd pop along as well.

Kids pen letters to Ken about Barbie's destructive deforestation

Posted by jamie — 12 July 2011 at 10:16am - Comments

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.

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