Sustainable Fishing

Selfridges launched Project Ocean with a bang last week. The legendary department store's front is draped with a giant banner asking ‘No more fish in the sea?.’ Their famed Oxford Street windows are filled with installations on fish issues - grabbing attention and headlines.  And they’ve pulled in a host of celebrity supporters, from Katherine Hamnett to Elle McPherson. But that's just the start of this month long celebration of our seas...

There’s a big splash on Oxford Street today as Selfridges - the world’s best department store, on the busiest shopping street - has been taken over for five weeks to help save our seas with Project Ocean.

Brilliant news! Morrisons has announced a new policy on tinned tuna, committing to stop sourcing fish caught via destructive fishing methods: this means that now all major UK supermarkets have now changed their policy towards being more sustainable. This leaves John West as the last major supplier left that still needs to change its tuna.