This morning, energy minister Malcolm Wicks made his way to Lord's Cricket ground in London to deliver the opening speech for the coal industry's annual shindig.
He was expecting, we assume, to evangelise on the glorious future of coal in the UK, to the rapt and thunderous applause of his chums in the industry.
He probably wasn't expecting to find two metre fences blocking four of the entrances to the industry-government love-in, complete with climate change campaigners chained to the barricades.