arctic

It’s nearly a month into the campaign to ask much loved toy-maker LEGO to ditch their arctic-drilling partner Shell. Over 670,000 around the world have joined the campaign so far and LEGO have been the target of Greenpeace actions at their HQs, factory, and in public on several continents, heaping the pressure on them to respond. But since then they have just made one public response on their website, and then used the same text in every media quote and Facebook response. So we’ve looked at their response in detail and have answered it in full here.

Early on Wednesday morning, on an industrial estate in the Czech Republic, our campaign to convince much-loved toy company LEGO to break their partnership with Arctic oil-drillers Shell, moved into a new phase of escalation. Greenpeace activists re-branded LEGO’s Czech factory - one of their three main production centres around the world - with a Shell logo, an oil spill, and giant unhappy minifigures, cleaning it up. 

LEGO says they’re saddened Greenpeace have used its famous brand as a tool in our campaign to stop Shell drilling in the Arctic.