barbie

Greenpeace unveils UK’s biggest ever guerrilla advertising bid

Last edited 8 June 2011 at 11:44am

100 sq m billboard in Piccadilly Circus launches campaign to get Barbie to drop rainforest destruction links

8 June, 2011

Greenpeace have launched what they hope will be the UK’s largest ever
guerrilla advertising campaign today in Piccadilly Circus, with a 100
square metre ‘billboard’ highlighting Barbie’s links to rainforest
destruction.

Five Greenpeace climbers evaded security and scaled a building at the centre of one of London’s busiest areas early this morning before unveiling the huge billboard-style banner, which has a large picture of Ken, Barbie’s on-off boyfriend, and reads: ‘Barbie, You’re Dumped. Girls That Threaten Furry Animals Make Me Sick.’

The guerrilla tactic follows revelations that the packaging for Barbie, the most famous toy in the world, is produced using pulp from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger.

Last edited 1 January 1970 at 1:00am
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Last edited 1 January 1970 at 1:00am
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Last edited 1 January 1970 at 1:00am
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Ken dumps Barbie! He doesn't date girls who are into deforestation

Posted by jamie — 7 June 2011 at 5:22pm - Comments

Heard the news? Ken has dumped Barbie! It's true, and not because the plastic princess has been spotted in the company of certain premier league footballers. No, it's much more serious than that. Get this: Barbie is destroying Indonesia's forests for those pretty pink boxes she likes to wrap herself in.

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