mattel

APP's sinking reputation forces more companies to jump ship

Posted by jamie — 1 November 2011 at 3:02pm - Comments

There's further bad news for Asia Pulp and Paper (APP) as yet more companies around the world ditch their contracts with the unscrupulous forest-trashing company. Hot on the heels of Mattel and Lego, today Hasbro announced a new paper-buying policy.

Article tagged as: APP, asia pulp and paper, cartamundi, delhaize, hasbro, ING, lego, mattel, metcash, montblanc, rainforests, tchibo, the warehouse

Barbie drops rainforest packaging

Last edited 5 October 2011 at 5:06pm
5 October, 2011

Toy giant Mattel, the company behind Barbie, announced today that it will stop buying paper and packaging linked to rainforest destruction following a global campaign by Greenpeace.

As part of its new commitments, Mattel is instructing its suppliers to avoid wood fiber from companies “that are known to be involved in deforestation.”

One such company is the notorious Asia Pulp and Paper group (APP), which Greenpeace investigators have shown to be involved in widespread rainforest clearance in Indonesia.

Article tagged as: APP, barbie, deforestation, indonesia, mattel

You did it! Mattel and Barbie drop the deforestation

Posted by jamie — 5 October 2011 at 11:42am - Comments
Ken dumps Barbie: banner on Mattel HQ
All rights reserved. Credit: Greenpeace
Ken dumps Barbie: how our campaign launched in June

You read that right – following over half a million emails sent by you, Barbie has realised that toying with deforestation is no game. Mattel, the company behind Barbie, has decided that being involved in the destruction of Indonesia's rainforests is bad for business as well as the planet, and has dropped deforestation from its production line.

Article tagged as: APP, barbie, deforestation, disney, hasbro, indonesia, mattel, successes, Toys

Last edited 1 January 1970 at 1:00am
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Christmas comes early as Santa disrupts Hasbro's Xmas toy preview

Posted by jamie — 13 July 2011 at 4:47pm - Comments
Santa gives out children's letters complaining about Hasbro's use of toy packagi
All rights reserved. Credit: Felix Clay/Greenpeace
Has Hasbro been naughty or nice?

It's July so the last thing any sane person will be thinking about is Christmas. Not so for those in the toy business because, with only 165 shopping days to go, they're looking ahead to the festive season.

Take Hasbro, for instance. Today, product and marketing managers have been showing off the new lines for Christmas to retailers and journalists and we thought we'd pop along as well.

Article tagged as: APP, deforestation, disney, hasbro, indonesia, lego, mattel, rainforests

Kids pen letters to Ken about Barbie's destructive deforestation

Posted by jamie — 12 July 2011 at 10:16am - Comments

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.

Article tagged as: APP, barbie, deforestation, indonesia, Ken, mattel, rainforests

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