barbie

Last edited 1 January 1970 at 1:00am
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Barbie drops rainforest packaging

Last edited 5 October 2011 at 5:06pm
5 October, 2011

Toy giant Mattel, the company behind Barbie, announced today that it will stop buying paper and packaging linked to rainforest destruction following a global campaign by Greenpeace.

As part of its new commitments, Mattel is instructing its suppliers to avoid wood fiber from companies “that are known to be involved in deforestation.”

One such company is the notorious Asia Pulp and Paper group (APP), which Greenpeace investigators have shown to be involved in widespread rainforest clearance in Indonesia.

Article tagged as: APP, barbie, deforestation, indonesia, mattel

You did it! Mattel and Barbie drop the deforestation

Posted by jamie — 5 October 2011 at 11:42am - Comments
Ken dumps Barbie: banner on Mattel HQ
All rights reserved. Credit: Greenpeace
Ken dumps Barbie: how our campaign launched in June

You read that right – following over half a million emails sent by you, Barbie has realised that toying with deforestation is no game. Mattel, the company behind Barbie, has decided that being involved in the destruction of Indonesia's rainforests is bad for business as well as the planet, and has dropped deforestation from its production line.

Article tagged as: APP, barbie, deforestation, disney, hasbro, indonesia, mattel, successes, Toys

Last edited 1 January 1970 at 1:00am
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Kids pen letters to Ken about Barbie's destructive deforestation

Posted by jamie — 12 July 2011 at 10:16am - Comments

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.

Article tagged as: APP, barbie, deforestation, indonesia, Ken, mattel, rainforests

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