Blog: Climate

VW: what a social media fail looks like

Posted by jamess — 4 January 2012 at 10:44pm - Comments

What I love about social media is that you can’t fake it.

For all the hundreds of millions of dollars companies like Volkswagen pump into their advertising machines (for VW it’s a cool £1.5bn every year) they can’t crack social media. And that’s down to one simple reason: they fear honesty. 

VW: Return of the Brian (video)

Posted by jamess — 22 December 2011 at 12:09pm - Comments
Watch the final episode of Brian the Stormtrooper - ex-VW employee
by. Credit: Greenpeace
Scroll down to watch the final episode of Brian the Stormtrooper - ex-VW employee

It's the end of the road for one of our campaign legends: Brian.

Only six months ago, Brian was working for the Dark Side - an anonymous Volkswagen employee only concerned with getting through his day job. He took orders from his superiors without questioning them. He did what he was told.

But then – suddenly - everything changed.

VW: Return of the Brian (video)

Posted by jamess — 22 December 2011 at 12:09pm - Comments
Watch the final episode of Brian the Stormtrooper - ex-VW employee
by. Credit: Greenpeace
Scroll down to watch the final episode of Brian the Stormtrooper - ex-VW employee

It's the end of the road for one of our campaign legends: Brian.

Only six months ago, Brian was working for the Dark Side - an anonymous Volkswagen employee only concerned with getting through his day job. He took orders from his superiors without questioning them. He did what he was told.

But then – suddenly - everything changed.

As Canada protects the polluters, the people hold the key to stopping tar sands expansion

Posted by bex — 13 December 2011 at 2:52pm - Comments

With the decision by Canada to pull out of the Kyoto protocol, it's clear that the Canadian government cares more about protecting the polluters (particularly the tar sands industry) than the people. But our new report shows that the people hold the key to stopping the growth of tar sands oil production - and investors would be wise to take note.

Stories from the Rainbow Warrior: Changing Sides

Posted by bex — 13 December 2011 at 9:54am - Comments

In the latest in our video series, "Stories from the Rainbow Warrior", Martti talks about his journey from an unhappy sailor working for an oil company to a sailor / activist on a Greenpeace ship. Want to get on board?

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