Blog: Forests

Greenpeace volunteers monkey around outside Nestlé's headquarters in Jakarta © Abyan/Greenpeace

It's three weeks since we launched our Nestlé campaign and, thanks to the fantastic support we've received, it's going from strength to strength. Nestlé's Facebook page is still dominated by questions about where the company gets its palm oil from. It seems that every attempt by their admins to change topic is another opportunity to turn the conversation back to deforestation linked to palm oil and other ethically questionable practices. Meanwhile, our our Kit Kat video has sailed past an incredible 1.1m views.

But what's going on in Indonesia? After all, that's where the forests we're trying to protect are located. Well, the work our Indonesian team are doing is somewhat different. Rather than focusing mainly on a large consumer company, they're tackling suppliers directly, and challenging the government of Indonesia about deforestation.

The email updates coming from our colleagues in Jakarta show that we're having an effect in political circles.

Scott Douglas has created this engrossing presentation to highlight the key stages in our Nestlé campaign, and the impact it's had on Facebook, Twitter and the blogosphere. Thanks to the whizzy graphics it's not as deathly dull as it sounds, and very interesting are the figures on the reach of the campaign so far, or how many people have seen messages about it.

Press the play button to start and move to the next slide, and it might look more impressive on the Prezi site.

When we plan campaigns, we often have a reasonable idea of how much interest they'll get. Some are designed to speak to a small, specific audience who are in the right place to get things done, while others are broader in appeal. Our Nestle campaign certainly fell into the second category but never once did I think we'd see the level of response witnessed over the last few days. As one of our campaigners said last week, we're beyond wildest dreams territory.