There's a well-known model of how dodgy big business deals with campaigns against them. To summarise, it goes a bit like this:
- Company X gets some bad press for doing something wrong, especially bad press if it kills lots of charismatic megafauna;
- Company X initially retaliates saying, 'It's all lies, honest';
- Company X then admits it isn't all lies, but comes up with some way of kicking the issue into the long grass, usually some commission or foundation (ideally with a word like 'conservation' or 'sustainable' in its title) or some interminable period of gathering research, in the hope it all blows over and people forget what they were upset about.