Greenwash

Deep Green: Greening the Titanic

Posted by bex — 7 March 2008 at 4:38pm - Comments

Deep Green - Rex Weyler

Welcome to the second of an almost-monthly column on Greenpeace past and present by Rex Weyler - author, journalist, ecologist and long-time Greenpeace trouble-maker. You can sign up to receive your own copy by email.


Elle magazine announces that eco-friendly fashions are hip and features Stella McCartney vegan, silk dress sandals at $495, which would work well on a date in the $100,000 Tesla electric sports car. "In this epoch of global warming," declares Green Guide online fashion consultant Anne Wallace, "fall fashion rules are undergoing climate change: it's OK to wear knee-high faux fur boots with a light cotton skirt and wool sweater." Vogue magazine advises, "prepare for erratic weather by putting warmer wraps over something skimpy." Like your awareness of the issues?

Virgin's biofuel flight is all spin and greenwash

Posted by jamie — 25 February 2008 at 2:28pm - Comments

With all the excitement happening today at Terminal One, it's worth remembering that yesterday was another eventful one in Heathrow's calendar as a Virgin Atlantic plane steered away from its usual transatlantic route to fly between Heathrow and Amsterdam. No, the guidance systems weren't malfunctioning: it was a test flight to demonstrate that biofuels can be used in aircraft. But what's that dripping from the undercarriage? Could it be a tonne of greenwash?

Virgin announced its plans to test biofuels some time ago but has been reluctant to say exactly what kind of biofuel they would be using. To quell concerns about the impact on the cost of food, a press release assured us that it wouldn't "compete with food and fresh water resources". The rumour was that it would be made from algae, but in the end it turned out to be a mixture of coconut and babassu oil. These aren't food crops as such, but if the aviation industry leaps on them as an apparently easy way to reduce emissions, that's going to have a huge environmental impact.

Prince Charles joins clamour against coal as industry greenwash steps up

Posted by bex — 14 February 2008 at 6:09pm - Comments

Blimey. First Al Gore, then Nasa's top scientist and now Prince Charles. Yep, Charlie has joined the clamour against new coal and, while he didn't go as far as Gore and call for "rings of young people blocking bulldozers," he did stand up in front of the European parliament and ask:

"Can we really understand the dynamics of a world in which energy and food security will become real issues for everyone? ... Can we possibly allow twenty years of business as usual before coal powered generation becomes clean? Are we truly investing enough in renewable energy?"

Drowning in greenwash

Posted by jamie — 9 January 2008 at 4:03pm - Comments

Watching TV used to be a relaxing pleasure but now it makes my blood boil. It's not the programmes so much (although a lot of it is rubbish) but the advert breaks overflowing with greenwash, filled with images of doe-eyed creatures and tranquil woodlands by companies trying to convince me that they're really very green and, actually, always have been.

Syndicate content

Follow Greenpeace UK