go beyond oil

Update: Cairn gets legal 'gagging order', requiring some Facebook & Twitter updates from our polar bear action be removed.

A little over two weeks ago, we launched our VW campaign with our spoof video of the company’s Darth Vader advert.

It instantly went viral, becoming the most shared ‘ad’ worldwide (see pic on the right).

Last night – at approximately 1830 – our communications equipment took a direct hit. After providing nearly 2 million transmissions of our latest Rebellion underground message “VW: The Dark Side”, our YouTube films and channel were taken down. And now moments ago, Vimeo took them down.

Our rebel engineers are working shifts round the clock in the coldest depths of cyberspace to try and locate the source of the attack.

Wow. Just over 48 hours in and we've passed the 100,000 mark for the rebellion. With well over a million views to our VW films (in all languages) this is getting bigger by the minute.

There's only one problem: what does 100,000 Jedis look like?

Last week, the oil industry was in London. The World National Oil Companies Congress - sponsored by the likes of Chevron, Total and Statoil and addressed by BP's Bob Dudley - "brings together the most senior executives from NOCs [National Oil Companies]" to discuss, among other things, how to "overcome deepwater challenges" and "benefit from shale and unconventional opportunities".

From deepwater drilling in the Arctic to the Tar Sands in Canada, oil companies are going to ever greater extremes to squeeze the last drops of oil from the Earth. And where oil companies pile in, environmental destruction follows.