Posted by admin — 2 August 2006 at 8:00am
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John Sauven, campaign special projects director for Greenpeace UK, explains how Greenpeace worked with McDonald's to change the food industry's attitude towards Amazon soya.
"Huge chickens invaded fast food stores in London and started to ask customers if they knew they were eating soya from deforested areas of the Amazon. That was in April. The chickens were noisy Greenpeace activists... It took McDonald's only six hours between the first 'homo chickenacius' invasion of its restaurants and the phone call to Greenpeace to discuss the issue. Why? Because fast-food consumers started to be choked with McNuggets and McChickens. Ethical consumption's appeal is increasing."
Posted by admin — 25 July 2006 at 8:00am
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In an historic deal that has impacts far beyond the golden arches and into the global agricultural market, McDonald's is now the leading company in the campaign to halt deforestation for the expansion of soya farming in the Amazon.
Posted by admin — 22 May 2006 at 8:00am
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You may never have heard of Cargill, but they are the largest privately-owned company in the world. They also happen to be one of the major culprits in the continuing destruction of the Amazon rainforest, driving deforestation to make room for soya plantations. That soya is then shipped out to Europe for animal feed.
Nationwide protests as fast food giant is linked to Amazon destruction
McDonald's outlets across Britain have been invaded by seven-foot-tall chickens this morning after a new report revealed the role played by the fast food giant in the destruction of the Amazon rainforest. Overnight, scores of restaurants from Edinburgh to Southampton were fly-posted with images of a chainsaw-wielding Ronald McDonald, while outlets in seven major cities are now occupied by the chickens, which have chained themselves to chairs.
The action comes as Greenpeace releases the results of a year long global undercover investigation into the links between high street brands and logging in the Amazon rainforest. Using satellite images, aerial surveillance, previously unreleased government documents and on-the-ground undercover monitoring, campaigners have for the first time been able to track the trade in soya beans from the Amazon rainforest to the Chicken McNuggets eaten in restaurants across Europe.
This crime file follows the chain of rainforest destruction from the heart of the Amazon, where huge areas of forest are being cleared to plant soya, back to the UK, where McDonald's Chicken McNuggets are sold to millions of people every week.
