bycatch

Of all the tuna species, skipjack is seen as the most plentiful and the most sustainable. The speed with which it reproduces and matures has meant stocks are more resilient to our industrial fishing fleets than its bluefin and bigeye cousins, and has guaranteed its place in the sandwiches and baked potatoes of the nation. Or at least, that has been the case until now.

Now I'm back in the office and finally warmed up after yesterday's trip to visit Princes in Liverpool, I've been able to browse through some of the slogan suggestions which have been sent in. There are some absolute crackers in the 1,000-plus ideas we've received.

Update, 9 March 2011: both Princes and Asda have committed to removing tuna caught using fish aggregating devices in combination with purse seine nets from their supply chains by 2014. Read more >>

By the time you read this, I'll be at the head office of Princes in Liverpool where a frenzy of sharks is demanding an end (a fin-ish?) to the dreadful fishing methods that kill other marine species like sharks, rays and even turtles which Princes relies on for its tinned tuna.