mattel

Finders keepers: join our nationwide Chainsaw Barbie search

Posted by jamie — 10 June 2011 at 2:41pm - Comments

Ken may have been the one to dump Barbie, but you have exposed Mattel's role in destroying rainforests for cheap packaging. Over 150,000 emails have been sent to Mattel from around the world, but now it's time for something a bit different. Hundreds of Chainsaw Barbies have been hidden around the UK, and it's up to you to track them down. Game on!

Article tagged as: actions, activism, APP, barbie, Barbie hunt, deforestation, indonesia, Ken, mattel, rainforest, Scavenger Hunt, Treasure Hunt

Barbie gets dumped in London

Posted by jamie — 8 June 2011 at 1:14pm - Comments

The Barbie campaign has been unwrapped and is rolling around the world. Everyone's waking up to the fact that, as the Sun so eloquently put it, Barbie kills trees.

Article tagged as: actions, activism, APP, barbie, cohn and wolfe, deforestation, indonesia, Ken, mattel, rainforest

Greenpeace unveils UK’s biggest ever guerrilla advertising bid

Last edited 8 June 2011 at 11:44am

100 sq m billboard in Piccadilly Circus launches campaign to get Barbie to drop rainforest destruction links

8 June, 2011

Greenpeace have launched what they hope will be the UK’s largest ever
guerrilla advertising campaign today in Piccadilly Circus, with a 100
square metre ‘billboard’ highlighting Barbie’s links to rainforest
destruction.

Five Greenpeace climbers evaded security and scaled a building at the centre of one of London’s busiest areas early this morning before unveiling the huge billboard-style banner, which has a large picture of Ken, Barbie’s on-off boyfriend, and reads: ‘Barbie, You’re Dumped. Girls That Threaten Furry Animals Make Me Sick.’

The guerrilla tactic follows revelations that the packaging for Barbie, the most famous toy in the world, is produced using pulp from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger.

Article tagged as: APP, barbie, deforestation, forests, indonesia, Ken, mattel

Ken dumps Barbie! He doesn't date girls who are into deforestation

Posted by jamie — 7 June 2011 at 5:22pm - Comments

Heard the news? Ken has dumped Barbie! It's true, and not because the plastic princess has been spotted in the company of certain premier league footballers. No, it's much more serious than that. Get this: Barbie is destroying Indonesia's forests for those pretty pink boxes she likes to wrap herself in.

Article tagged as: barbie, forests, indonesia, Ken, mattel, paper, pulpwood, sumatra

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