clean our cloud

Yesterday, Greenpeace volunteers took the Clean Our Cloud message directly to Apple flagship stores around the world. From San Fransisco to Hong Kong, Sydney to Budapest, Apple stores were flooded with coal apples, cleaning crews, balloons and banners - all calling on Apple to Clean Our Cloud!

Today, we went to Apple's flagship store in London to challenge them to clean up thier iCloud. Volunteers put up giant banners on the windows to catch the eyes of passers-by, as well as handing out hundreds of apples made from coal to customers at the Regent Street store.

Today we took the ‘How Clean is your Cloud’ challenge directly to Apple, Amazon and Microsoft, the three companies which need to switch from dirty coal to clean, renewable power. This challenge follows yesterday’s launch of our 'How Clean is your Cloud’ report.

Early this morning climbers from Greenpeace International scaled the European HQ of computer giant Apple in Cork, Ireland challenging Apple to clean up its act and stop powering their iCloud with dirty coal. The very public message covering 15 metres by 5 metres across the glass roof of the HQ asks the company to ‘Clean Our Cloud’.