Apple

Today, we went to Apple's flagship store in London to challenge them to clean up thier iCloud. Volunteers put up giant banners on the windows to catch the eyes of passers-by, as well as handing out hundreds of apples made from coal to customers at the Regent Street store.

Early this morning climbers from Greenpeace International scaled the European HQ of computer giant Apple in Cork, Ireland challenging Apple to clean up its act and stop powering their iCloud with dirty coal. The very public message covering 15 metres by 5 metres across the glass roof of the HQ asks the company to ‘Clean Our Cloud’.

If you use a smartphone, Facebook, email or any sort of online storage then you're using what is referred to as "the cloud". Every day, our lives revolve more and more around the phenomenon that is the cloud. We check our email, store our music, and share photos and status updates. It’s a key part of how we connect with our friends and family.

But have you ever stopped to wonder… where does the cloud actually exist?

Apple and Hewlett Packard get green points this month, as HP is rewarded in the latest edition of our Guide to Greener Electronics and Apple releases details of their greenhouse gas emissions. But the big points go to activist consumers for proving once again that public pressure creates positive change.