Fishing

Selfridges launched Project Ocean with a bang last week. The legendary department store's front is draped with a giant banner asking ‘No more fish in the sea?.’ Their famed Oxford Street windows are filled with installations on fish issues - grabbing attention and headlines.  And they’ve pulled in a host of celebrity supporters, from Katherine Hamnett to Elle McPherson. But that's just the start of this month long celebration of our seas...

There’s a big splash on Oxford Street today as Selfridges - the world’s best department store, on the busiest shopping street - has been taken over for five weeks to help save our seas with Project Ocean.

For many people, the three words ‘Common Fisheries Policy’ previously went hand in hand with another four words: ‘What does that mean?’ Either that or, a hefty yawn and a glazed look.

But, this is changing.

Discards are disgusting. No-one with any sense can support the catching, killing, and throwing away of fish. Hugh Fearnley-Whittingstall’s Fish Fight – which Greenpeace has supported from the outset - has at long last made the waste of perfectly good fish a national outrage. It is a pointless waste of life, and potential resources. It’s abhorrent whether you eat fish or don’t.