Charismatic megafauna at play. Did we get your attention?
The word 'biodiversity' is often bandied about as shorthand for 'lots of lovely animals and plants'. We probably think of African plains teeming with herds of antelopes, zebra and wildebeest, a jungle cacophonous with crickets, monkeys and birds, or perhaps a coral reef that looks like a still from Finding Nemo.
But that's because most of us are a little shallow when it comes to the species we co-inhabit this planet with. We get overexcited by the big things, the cuddly things, and the wow! things.