HSBC

Wahey, you've scored another victory! After receiving nearly 10,000 emails (and seeing some excellent spoof adverts), HSBC has sold its shares in Sinar Mas, one of the worst companies responsible for ripping up the Indonesian rainforest for palm oil and pulp plantations. It's fantastic news (as The Guardian was quick to agree) that has shone a light on the financial side of deforestation. And you made this happen - thanks!

If this man's tree-top home was in the way of profit, do you think HSBC would really stop the bulldozers? 

Update: Thanks to the thousands of emails sent and the videos you made, HSBC have since sold their shares in Sinar Mas.

HSBC's advertising creates a world where this monolithic financial institution truly empathises with the cultural, environmental and deeply symbolic relationships people have with trees and rainforests. It's a make-believe world, of course. The bank's actions speak far louder than the syrupy voiceovers and twee sentiments in their adverts, so just like BP's logo, they're ripe for a makeover. So why not make one of your own?

Given we've turned our sights away from Nestle towards HSBC, a few more details might be in order about why we've gone from chocolatey giant to banking colossus as the next stage in our campaign to stop Indonesia's rainforests being replaced with palm oil and paper plantations. It's a lateral step but then our intent has always been to tackle the palm oil industry at every level, from production to consumption and all points in between.

You'll never guess what. Nestlé has only gone and agreed to our campaign demands! And you've made this possible. We really, seriously could not have done it without you. Now we need to move straight on to the next big player in the palm oil industry - banking giant HSBC.

Watching TV used to be a relaxing pleasure but now it makes my blood boil. It's not the programmes so much (although a lot of it is rubbish) but the advert breaks overflowing with greenwash, filled with images of doe-eyed creatures and tranquil woodlands by companies trying to convince me that they're really very green and, actually, always have been.

Back in April, at the World Bank's spring meeting, there was much talk about the plight of the Congo rainforest. We'd just published a big report detailing how in the Democratic Republic of Congo (DRC) logging titles were being granted in breach of a moratorium that the bank had been instrumental in establishing. The report launch was so high profile, we were able to force DRC's rainforest high onto the agenda of the World Bank meeting and have also managed to secure another session at the upcoming autumn meeting.