indonesia

Oh, this is marvellous. A new commercial for Asia Pulp & Paper (APP) has surfaced which, like their previous efforts, is a lesson in how to make a bad company seem downright satanic. Hats off then to Allyn Media for a beautifully shot, if completely fabricated, video.

It's July so the last thing any sane person will be thinking about is Christmas. Not so for those in the toy business because, with only 165 shopping days to go, they're looking ahead to the festive season.

Take Hasbro, for instance. Today, product and marketing managers have been showing off the new lines for Christmas to retailers and journalists and we thought we'd pop along as well.

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.