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LEGO refused 115,000 UK petition calling on them to ditch Shell

Last edited 22 July 2014 at 2:38pm
22 July, 2014

Today six Greenpeace activists, dressed as LEGO people, attempted to deliver a 115,000 strong UK petition to LEGO HQ in Slough. The petition, collected in just three weeks, calls for LEGO to stop promoting oil major Shell on its toys because Shell is threatening the Arctic and the unique wildlife that depend on it.

The LEGO activists were flatly refused entrance to the reception at LEGO HQ to deliver the 115,000 strong UK petition.

Article tagged as: #BlockShell, arctic, lego, shell

48 hours of action against LEGO - this is just the start

Posted by sara_a — 18 July 2014 at 3:30pm - Comments
Lego petition hand in
All rights reserved. Credit: Greenpeace
Greenpeace activists re-branded LEGO’s Czech factory

Early on Wednesday morning, on an industrial estate in the Czech Republic, our campaign to convince much-loved toy company LEGO to break their partnership with Arctic oil-drillers Shell, moved into a new phase of escalation. Greenpeace activists re-branded LEGO’s Czech factory - one of their three main production centres around the world - with a Shell logo, an oil spill, and giant unhappy minifigures, cleaning it up. 

Article tagged as: arctic, lego, SaveTheArctic, shell

Greenpeace’s LEGO viral blocked by YouTube

Last edited 11 July 2014 at 11:43am
11 July, 2014

Greenpeace’s viral video ‘LEGO: everything is NOT awesome’ has been suspended by YouTube, following a copyright claim from Warner Brothers. The environmental organisation quickly transferred the film to Vimeo and strongly defended the work as a piece of satire that highlights a subject of significant public interest.

Article tagged as: #savethearctic, arctic, lego, Save the Arctic, shell, viral

VIDEO: LEGO - Everything is NOT awesome

Last edited 8 July 2014 at 12:14pm

Greenpeace campaign for LEGO to ditch Shell intensifies

8 July, 2014

Greenpeace released a film online today, aiming to highlight LEGO's collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there.

Article tagged as: arctic, don't panic, lego, Save the Arctic, shell, video

Lego, we're feeling sad too

Posted by ianduff — 2 July 2014 at 5:37pm - Comments
All rights reserved. Credit: Greenpeace
Lego, don't let Shell play with the Arctic

LEGO says they’re saddened Greenpeace have used its famous brand as a tool in our campaign to stop Shell drilling in the Arctic.

Article tagged as: arctic, lego, shell

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