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LEGO: Help children save the Arctic

Posted by Fran G — 5 August 2014 at 10:27am - Comments

No-one loves LEGO as much as a seven year old who’s just built their first masterpiece. But everyone who has played with the toy carries the joy of their inner child on through life. That’s why LEGO is such a desirable brand for Shell to piggyback on.

Kids’ cute Greenpeace video to save the Arctic from Shell

Last edited 5 August 2014 at 9:27am
5 August, 2014

Greenpeace today announced its intention to put kids at the heart of its ongoing campaign for LEGO to end its co-promotion with Shell, as it revealed its second video, which stars three young children. The video is accompanied by a global competition asking LEGO fans to build something out of LEGO which will help save the Arctic from Shell. 

Last edited 1 January 1970 at 1:00am
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