shell

How tiny plastic people protested around the world

Posted by jamie — 1 July 2014 at 3:49pm - Comments

The news of LEGO's cosy relationship with Shell has led to tiny protests erupting around the country - nay, the world. Famous national and international landmarks have been festooned with banners as the streets resounded the stamp of little plastic feet. What a day it's been.

LEGO putting cash before kids, says Greenpeace as it kicks off global campaign

Last edited 1 July 2014 at 11:05am
1 July, 2014

Greenpeace today launched a major new global campaign targeting the world’s biggest toy company [1], LEGO. They’ll be mobilising more than 5 million online Arctic supporters and thousands of activists to take creative action in six continents as part of the campaign [2]. There have already been high-profile protests just this morning at LEGOLAND in the UK.

In a new report [3], released today, Greenpeace accuse LEGO of putting sales above its commitment to the environment and children’s futures.

Lego and Shell - FAQs

Posted by Sondhya Gupta — 1 July 2014 at 10:00am - Comments
lego arctic scene with walrus and oil spill
All rights reserved. Credit: Greenpeace

What has Lego got to do with the Arctic?

Lego has a longstanding relationship with Shell, with plans to renew its deal later this year.

Shell wants to drill for oil in the Arctic. The only reason they’re able to do this is because the Arctic ice is melting because of climate change. Something that oil companies are responsible for. Scientists say that it’s extremely risky to drill in the Arctic and any oil spill in those freezing conditions would be impossible to clean up.

It's time for LEGO to block Shell

Posted by ianduff — 30 June 2014 at 5:45pm - Comments
Lego mini protest in front of cathedral
All rights reserved. Credit: Greenpeace
Lego protest in front of cathedral

Imagine you’re eight years old and picture the Arctic. There are no oil rigs, no industrial shipping and no politicians fighting over it.

It’s just an endless sparkling expanse of sea and ice, populated by brave scientific explorers, magical animals and Indigenous Peoples who have called the far north home for millennia. An enchanted place to explore, create stories and let your imagination run free.

Going to extremes - Shell and Arctic oil exploration

Last edited 6 October 2014 at 12:50pm
Publication date: 
1 July, 2014

The Arctic is undergoing fundamental and rapid change. Temperatures are rising faster at the top of the world than anywhere else on Earth. Arctic ice is vanishing. The extent of northern sea ice reached its lowest level in recorded history in 2012, whilst the figure for 2013 remained far below the seasonal average. Melting is occurring even more rapidly than many climate scientists had predicted and for the Arctic this means dramatic impacts on the landscape, on Indigenous communities and cultures and the unique wildlife of this region.

Download the report:

Lego is keeping bad company

Last edited 1 July 2014 at 9:55am
Publication date: 
1 July, 2014

For over 50 years, LEGO has inspired children’s play and creativity. The company which was founded in 1932 is loved and admired not only for producing quality toys, but also for its efforts around safety, climate and the environment. It is ranked as one of the top ten most reputable companies in the world. For all these reasons, LEGO is a wonderful playmate for children around the world.

Download the report:

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