shell

Shell’s dangerous Arctic drilling plans exposed through counter-advertising

Last edited 13 November 2014 at 10:24am
13 November, 2014

Today Greenpeace launched a counter-advertising campaign in response to Shell’s latest ad, which portrays a girl reading a book in bed by lamp light, with the caption ‘let’s keep the lights on when she’s your age’. A polar bear sits on her bedside table.

Article tagged as: advertising, arctic, climate, oil, Save the Arctic, shell

How LEGO got awesome to #SaveTheArctic

Posted by Greenpeace UK — 9 October 2014 at 9:01am - Comments
LEGO characters celebrate Lego dumping Shell
All rights reserved. Credit: Greenpeace
We did it! LEGO has dropped Shell

Today we got the awesome news: after a three-month campaign supported by more than a million people worldwide, LEGO has announced it will not renew its contract with Arctic destroyer Shell.

This is fantastic news for LEGO fans and Arctic defenders everywhere. And it’s a huge blow to Shell’s strategy of partnering with beloved brands to clean up its dirty image as an Arctic oil driller.

So how did we win this victory for the Arctic? Let’s take a look back at the top five moments of our campaign:

Article tagged as: arctic, climate, climate change, lego, Save the Arctic, shell

LEGO ends 50 year link with Shell, after one million people respond to Save the Arctic campaign

Last edited 9 October 2014 at 8:41am
9 October, 2014

Following a Greenpeace campaign, LEGO published a statement this morning committing to ‘not renew the co-promotion contract with Shell’. This decision comes a month after Shell submitted plans to the US administration showing it’s once again gearing up to drill in the melting Arctic next year [1].

Article tagged as: #blocklego, arctic, climate, lego, Save the Arctic, shell

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