surveys

Greenest government YouGov survey results

Last edited 19 March 2012 at 12:33am
Publication date: 
19 March, 2012

Only two per cent of people believe that the coalition is the ‘greenest government ever’, according to an exclusive YouGov opinion poll commissioned by Greenpeace. 

David Cameron made the ‘greenest government ever’ pledge in May 2010. In 2006 Cameron famously posed with huskies in Norway and said that ‘since becoming leader of the Conservative Party I have sought to push the environment up to the top of the political agenda.’ 

The findings from the poll are expected to come as a personal blow to the prime minister, just days before the Budget.

Download the report:
Article tagged as: coalition, government, greenest government ever, surveys, yougov

Our perception of green brands versus the reality

Posted by jamie — 1 April 2008 at 1:18pm - Comments

Is BP greener than Greenpeace?

BP greener than Greenpeace? Our survey said 'uh-uh'

During my semi-regular trawl through news stories featuring the word 'Greenpeace' last week, one in particular leapt out: 'BP tops Greenpeace in green brands survey'. But despite the apparent awfulness of that headline, I don't think it's as bad as it looks.

The survey - conducted by Marketing Week and YouGov - delved into the minds of professional marketing gurus to find out which brands they thought were the most eco-friendly. Asked which brand they thought was greenest, M&S came out tops, with names like Innocent, Ecover and the Body Shop also in the top ten. Greenpeace came tenth, one place behind BP but what that headline didn't mention was that BP also garnered fourth place in the list of brands doing the least for the environment, alongside many of our other friends of Shell, ExxonMobil, E.on, British Airways and BAA. So it seems opinions are split as to the oil giant's green credentials.

Article tagged as: advertising, BP, greenwash, surveys

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