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Call Mattel about Barbie's deforestation habit

Posted by jamie — 4 July 2011 at 5:37pm - Comments

Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.

Article tagged as: APP, barbie, deforestation, indonesia, Ken, mattel, tigers, Toys, videos

Create a new look for Barbie's latest career - rainforest destroyer!

Posted by jamie — 27 June 2011 at 10:37am - Comments
Scary Chainsaw Barbie
All rights reserved. Credit: Greenpeace
Barbie needs a new look to go with her new career

Thanks for all the Barbie reviews posted on Amazon - there were some excellent comments. The moderators have since removed them, but they'll have given Mattel something else to think about. Mattel has created many careers for Barbie over the years - vet, fashion designer, architect - but this latest career move as rainforest destroyer means she needs a whole new look.

Article tagged as: APP, barbie, deforestation, disney, hasbro, indonesia, lego, mattel

Rate and review Barbie's dirty deforestation habits

Posted by jamie — 22 June 2011 at 5:48pm - Comments
Barbie deforestation reviews on Amazon
All rights reserved. Credit: Greenpeace
Review Barbie's deforestation performance on Amazon

There's no doubt about it, Mattel is under pressure.

Your email to the CEO, highlighting Barbie's dirty deforestation habit, has shown that toying with Indonesia's rainforests is not playing fair.

Article tagged as: amazon.co.uk, APP, barbie, deforestation, forests, indonesia, mattel

Last edited 1 January 1970 at 1:00am
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Last edited 1 January 1970 at 1:00am
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Finders keepers: join our nationwide Chainsaw Barbie search

Posted by jamie — 10 June 2011 at 2:41pm - Comments

Ken may have been the one to dump Barbie, but you have exposed Mattel's role in destroying rainforests for cheap packaging. Over 150,000 emails have been sent to Mattel from around the world, but now it's time for something a bit different. Hundreds of Chainsaw Barbies have been hidden around the UK, and it's up to you to track them down. Game on!

Article tagged as: actions, activism, APP, barbie, Barbie hunt, deforestation, indonesia, Ken, mattel, rainforest, Scavenger Hunt, Treasure Hunt

Barbie gets dumped in London

Posted by jamie — 8 June 2011 at 1:14pm - Comments

The Barbie campaign has been unwrapped and is rolling around the world. Everyone's waking up to the fact that, as the Sun so eloquently put it, Barbie kills trees.

Article tagged as: actions, activism, APP, barbie, cohn and wolfe, deforestation, indonesia, Ken, mattel, rainforest

Greenpeace unveils UK’s biggest ever guerrilla advertising bid

Last edited 8 June 2011 at 11:44am

100 sq m billboard in Piccadilly Circus launches campaign to get Barbie to drop rainforest destruction links

8 June, 2011

Greenpeace have launched what they hope will be the UK’s largest ever
guerrilla advertising campaign today in Piccadilly Circus, with a 100
square metre ‘billboard’ highlighting Barbie’s links to rainforest
destruction.

Five Greenpeace climbers evaded security and scaled a building at the centre of one of London’s busiest areas early this morning before unveiling the huge billboard-style banner, which has a large picture of Ken, Barbie’s on-off boyfriend, and reads: ‘Barbie, You’re Dumped. Girls That Threaten Furry Animals Make Me Sick.’

The guerrilla tactic follows revelations that the packaging for Barbie, the most famous toy in the world, is produced using pulp from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger.

Article tagged as: APP, barbie, deforestation, forests, indonesia, Ken, mattel

Last edited 1 January 1970 at 1:00am
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