A new Greenpeace investigation reveals that fishing fleets that supply major UK and European consumer brands are using giant bottom trawlers in the northern Barents Sea around Svalbard, an area known as the ‘Arctic Galapagos’. The research implicates the suppliers of well-known brands Birdseye, Findus and Young’s, as well as of fish & chips shops across the UK, where around 95% of the cod sold is caught in the Barents Sea or off Iceland (1). Many of these brands proudly display their commitment to sustainability on their packaging.