palm oil

An important fact about the Sinar Mas group: it is destroying carbon-rich rainforests and peatlands in Indonesia, including endangered wildlife habitat.

If you take away one thing from this post, that's the most important.

Today, the notorious forest destroyer tried to clear its name as it released an audit it commissioned to examine Greenpeace investigations of its oil palm plantations. Ironically, the audit confirms that Sinar Mas has been clearing forests and peatland, but rather than acknowledging this Sinar Mas is trying to hide the audit through a greenwash exercise.

Laura from our international office updates on what's been going on since Nestlé's Facebook page went into meltdown.

"Social media: as you can see, we're learning as we go. Thanks for the comments." On 19 March, that was the status message on Nestlé's Facebook fan page - which had already been under siege for three days. The message didn't stay up there for long but it was obviously in recognition of the page administrator's poor handling of the comments and criticisms that had been streaming in since the launch of our KitKat ad spoof.

Those of us following social media/marketing blogs know what happened to Nestlé's online reputation - it quickly became synonomous with words like: "disaster", "kitkatastrophe", "nightmare", "meltdown" and so on. But what did all of those Facebook comments do for Indonesia's rainforests?

Wahey, you've scored another victory! After receiving nearly 10,000 emails (and seeing some excellent spoof adverts), HSBC has sold its shares in Sinar Mas, one of the worst companies responsible for ripping up the Indonesian rainforest for palm oil and pulp plantations. It's fantastic news (as The Guardian was quick to agree) that has shone a light on the financial side of deforestation. And you made this happen - thanks!

Like orang-utans, the future of Sumatran tigers is being jeopordised by the relentless destruction of their habitat by paper giant APP

Even though we've had huge success in turning companies like Unilever, Nestlé and Kraft off palm oil produced by Sinar Mas, that only represents one part of the jigsaw and Sinar Mas is still chewing its way through Indonesia's rainforests.

Palm oil is one of two plantation products which are driving deforestation in Indonesia, paper being the other big hitter. Needless to say, Sinar Mas is up to its neck in the paper business as well and we've compiled new evidence in a report called Pulping the Planet which shows exactly how its pulp and paper operations are threatening the forests just as much as its palm oil business is.

If this man's tree-top home was in the way of profit, do you think HSBC would really stop the bulldozers? 

Update: Thanks to the thousands of emails sent and the videos you made, HSBC have since sold their shares in Sinar Mas.

HSBC's advertising creates a world where this monolithic financial institution truly empathises with the cultural, environmental and deeply symbolic relationships people have with trees and rainforests. It's a make-believe world, of course. The bank's actions speak far louder than the syrupy voiceovers and twee sentiments in their adverts, so just like BP's logo, they're ripe for a makeover. So why not make one of your own?

Given we've turned our sights away from Nestle towards HSBC, a few more details might be in order about why we've gone from chocolatey giant to banking colossus as the next stage in our campaign to stop Indonesia's rainforests being replaced with palm oil and paper plantations. It's a lateral step but then our intent has always been to tackle the palm oil industry at every level, from production to consumption and all points in between.

You'll never guess what. Nestlé has only gone and agreed to our campaign demands! And you've made this possible. We really, seriously could not have done it without you. Now we need to move straight on to the next big player in the palm oil industry - banking giant HSBC.

Okay, so Nestlé has received tens of thousands of emails, not to mention hundreds (maybe even thousands) of phone calls about the palm oil in its products, but we're still not seeing much in the way of affirmative action. So how about putting a huge advert in a major international newspaper to remind the executives that we're still expecting to see some major announcements very soon?